

Reverse CRM to Succeed with Subcontractors
Keeping projects on track during this crisis requires a resilient supply chain network. Most of us know the extraordinary benefits that CRM brought to Sales and Marketing organizations over the last decade. The time is right to introduce those technologies to procurement and supply chain on the other side of your firm’s value chain. We call this “Reverse CRM”, a strategy and platform which enables construction firms to better manage risk and enhance the performance of subcont